By Expert Experience
LinkedIn continues to be one of the fastest growing B2B social media platforms, with over 500 million users. It allows you to build your personal brand, connect with professional contacts, and gain access to new and relevant content.
Leveraged appropriately, you can use LinkedIn to market yourself, tap into new leads or customers, and identify growing trends that might impact your business.
To help you master LinkedIn, I’ll be sharing some tips and tricks on how to build your profile, grow your network, and share thought leadership on this powerful platform.
Telling Your Story
Let’s begin by building a profile that tells a strong story about your background and what you can offer – this is your personal brand. Whether you are looking for employment, wanting to stand out to potential customers/clients, or become recognized as a thought leader, a well-developed profile can help set you apart.
Think about creating your personal brand and profile as though you are telling a story or talking to a new friend: a story about what you’ve done, a story about what you do now, and a story about where you want to go and what expertise you want to promote. This is a helpful lens as you populate your LinkedIn profile.
Building Your Profile
With your personal brand and story in mind, follow these five steps to craft an impressive LinkedIn profile.
Tip: Customize your personal LinkedIn url by including your name to make it easier to remember and share (“Settings<Profile<Edit Your Public Profile”).
Tip: Speak in first person (I am, I have, etc.), avoid catch-phrases (i.e. jack of all trades) and common descriptors (trustworthy, motivated, responsible), and above all, be authentic.
Tip: Your profile acts as an online resume, so incorporate powerful action verbs, keywords related to your industry or position, and business results that highlight your impact (never include proprietary information).
Tip: When prompted to do so, consider the friendly gesture of endorsing your own connections for skills you admire.
Tip: The strength of LinkedIn lies in the ability to build a network. Choose to make your connections visible to other connections (“Settings<Profile<Select Who Can See Your Connections”).
Follow these last tips, and you’ll be on your way to having a great LinkedIn profile.
For more LinkedIn tips and tricks, please check out our guide on LinkedIn basics. Continue your reading on LinkedIn by reading our article Getting Connected: Becoming a LinkedIn Ninja and learn how you can become a LinkedIn pro!