Innovation is the #1 CEO agenda item. It is crucial not only to deliver transformative or disruptive growth, but to remain relevant in the marketplace and sustain existing businesses and brands. Yet, as many as 80-90% of new products fail. Why? One of the critical factors contributing to the success or failure of an innovation […]

Part II: Five Ways to Achieve Deep Empathy
Design-thinking in innovation is essential to creating the passionate buyers that will flock to buy your product or service and remain loyal over time.

Part I: The Design Thinking Model
Design-thinking in innovation is essential to creating the passionate buyers that will flock to buy your product or service and remain loyal over time.