Brad Lawson

President, Chief Executive Officer, Co-Founder

Brad Lawson is President and CEO of YourEncore, Incorporated. Brad co-founded YourEncore in October 2003. He is known for being an entrepreneurial executive, exhibiting significant experience in building and managing professional services and business consulting organizations.

Through his leadership, YourEncore has been recognized by multiple industry sources having been named as the top 100 “Most Brilliant Company” by Entrepreneur Magazine in 2011 and Procter & Gamble’s “External Enabler of the Year” Award in 2009. Most recently, Brad was recognized by EY as a finalist in their 2014 Entrepreneur of the Year Award program.

In 1996, Brad co-founded Allegiant Technology Group where he focused the business on customer relationship management. The success he achieved during his time with Allegiant resulted in the Ernst & Young 2000 Entrepreneur of the Year award in the category of Technology and Business Consulting.

Prior to co-founding Allegiant Technology Group, Brad served in senior sales and marketing roles for companies such as Tandem Computers and Sun Microsystems.

In addition to his professional role, Brad is a volunteer member of the Multiple Sclerosis Society where he helps to organize a variety of running events – such as “Run for Research” – to assist with the organization’s fundraising goals. An active runner himself, Brad enjoys participating in a variety of running and racing events and has run several marathons and half-marathons.

Brad is a native of Indiana and earned his Bachelor of Science degree in Business Administration from the University of Evansville.

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