Innovation is the #1 CEO agenda item. It is crucial not only to deliver transformative or disruptive growth, but to remain relevant in the marketplace and sustain existing businesses and brands. Yet, as many as 80-90% of new products fail. Why? One of the critical factors contributing to the success or failure of an innovation effort is the degree to which it is built from a true understanding of the end user. Finding that emotional connection and deep empathy is essential to creating passionate buyers, and passionate buyers are essential to innovation success.
Accompanying the webinar are two blog posts: Part I focuses on the Design Thinking Model, while Part II discusses five ways to achieve deep empathy.