In the past, we’ve provided you with Tips for Writing an Effective Resume and other tools to help you develop your personal brand and market yourself. We plan to continue to improve how we market you to YourEncore clients, and want to continue to increase your awareness around how you can help YourEncore do this.
One way is Proactive Submittals. We produce a professional profile for you and submit it to a targeted list of clients and contacts based on your background and input. However, we can’t do this unless you help us identify where you think you are the best fit by transforming your resume into an Expert Marketing Profile.
Your resume/CV is and always will be an important tool, as we use it as a means to identify you for client opportunities via keyword searches. It provides YourEncore with a comprehensive view of your entire professional history, including a full account of your capabilities/skills, accomplishments, education, and work history.
An Expert Marketing Profile, on the other hand, extracts the most significant details from your resume/CV and summarizes them in the context of the type of work you want to do and the industry you want to work in. It is a one-page, YourEncore-branded profile summary, and should focus only on the high-level aspects of your experience/expertise that are relevant to the project work that you are currently, actively pursuing.
To prepare your Expert Marketing Profile for Proactive Submittals, YourEncore needs you to tell us how to market you by providing your “highlight reel” below.
A professional headshot is preferred, although not required. In order to maintain a consistent look and feel, YourEncore has established the following marketing standards as guidelines for headshots:
Connect us with new project opportunities and get a commission for projects you help us land.
Share your expertise by collaborating on digital content pieces, or share ideas for hot topics we should cover.